Apr 21, 2021
This is episode 354.
Read the complete transcription on the Sales Game Changers Podcast website.
VIV'S TIP FOR EMERGING SALES LEADERS: "When you share video posts on LinkedIn, you get engagement there. You get people commenting, and that gives you an opportunity to start a conversation. Video can absolutely help to drive leads back to your website, back to your calendar link. Basically, whatever you want to share with people. And it's a great way to tap into new audiences, especially on LinkedIn. Because think about it, you share a post, it happens to get a lot of visibility. Someone, maybe a POC, a Point of Contact at one of your named accounts sees that video and starts multi-threading it through their buying community. To where you're suddenly in front of, not really, but your video is in front of seven out of the nine members of the buying committee. And that has built that KLT (know, like, trust)."