Dec 29, 2021
This is episode 450.
Read the complete transcription on the Sales Game Changers Podcast website.
Paul's TIP: "Treat storytelling like any other leadership skill that you want to have, leadership and sales skills. Study it. It's not the kind of thing that well, if I'm not born with it I'll just never have it. It's not. You can learn it. Read a book, watch some YouTube videos, take a class. It is something you can learn, and you should. Treat it that way."