Jan 25, 2022
This is episode 461.
Read the complete transcript on the Sales Game Changers Podcast website.
TODD'S TIP: "When people say, “Why does authenticity matter?” I go, well, do you want comfort, do you want understanding, do you want rapport? That’s the relationship foundation upon which anything else that might happen will happen, and it begins with being a human being who’s a little more real, authentic."