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Sales Game Changers | Tips from Successful Sales Leaders


Feb 23, 2021

Read the complete transcript on the Sales Game Changers Podcast website.

CRAIG'S TIP TO EMERGING SALES LEADERS: "To get unstuck, first clearly define the destination. I like a roadmap because again, I think we get stuck along the road and that's why you see these curves so we've got to define the destination. These curves actually are wisdom gaps so along the way. So to be best-in-class in strategic selling, the wisdom buckets are things like, "Do I really have a defined process and metrics?," "Do I really have a culture of accountability around these topics in terms of incentives and goal setting?," "Do I really communicate a unique selling proposition in an effective way?"