Oct 12, 2020
Read the complete transcription on the Sales Game Changers Podcast website.
This is a replay of the WOMEN IN SALES Webinar sponsored by the Institute for Excellence in Sales and hosted by Gina Stracuzzi on September 22, 2020. It featured Expel Sales Leader Denise Hayman.
DENISE'S TIP TO EMERGING SALES LEADERS: "I love the word 'imagine'. If you are helping someone imagine a better outcome, not only are you problem-solving with them but you are taking them to a better world. It means that you've asked them enough questions that you can say, "Can you imagine a world where that is different? Can you imagine where those problems that you just talked about go away? What does that look like?" Sales professionals need to work on getting customers to feel that emotional connection, getting them to really feel the difference between just a regular conversation and one where you leave them feeling, "Yes, I can see a better thing, I can get there!"